Welcome to the Official Website of Why Clothing!

Why Clothing is an Independent Streetwear Brand based in Adelaide, South Australia. 

Created by local artist Sammy McCormack - Why Clothing is more than just a brand. It's Streetwear with a vision. 


The Early Years (2012)

I first found a passion for clothing and business when learning the process of screen-printing at the age of 13. Self-taught through youtube videos and with the support of my family, I started creating designs for t-shirts that I would sell to my friends and family.

What started as a creative outlet to help deal with the pressures of high-school, soon turned into a small business where I would sell to locals at clothing markets, through social media and online to people all over Australia.

Starting a business by yourself at such a young age was definitely not easy, and required a lot of hard work and late nights. But it was a great learning experience and I wouldn't change a thing.


A Kid With A Dream (2018)

In December 2018, at 19 years old. After finishing High-School and while studying a Bachelor of Architectural Studies degree, that same need for a creative outlet crept back in.

But this time, it would be more than just a clothing brand. It would be a way to inspire people to believe in themselves and follow their dreams - a way to bring excitement and joy to peoples lives. The very thing I searched for as a 13 year old.

With a vision to spread love and positivity to people all over the world, Why Clothing was born. This vision is expressed through meaningful and unique products, bold graphics, high-quality materials, a close attention to detail and a desire for perfection.

You can check out our best selling products here!


All You Need Is Love (2021)

Having now graduated from University and with 9 years of experience in the clothing industry, I have learnt so much and have so much to be grateful for.

It's amazing to see how far the brand has come in only 3 years, and the impact it's had on so many people all over the world. Although it's still just a small brand that I run from the spare room at home, I can't help but be excited for all the amazing things yet to come and the exciting journey ahead.

I'm so grateful for all the amazing people I have met over the past few years, and all of those who have supported me. You are amazing and I wouldn't be where I am without you.

I hope the brand and the message behind the products can inspire you like it has inspired me. These pieces are so much more than just a hoodie, or a t-shirt. But a physical embodiment of the power you have inside of you. 

If you haven't already, be sure to check out our new arrivals, these are some of my absolute favourite pieces. Your support would mean the world to me - I'm so excited to share this journey with you.

This is just the beginning.


- Sammy McCormack


The most powerful thing in the world is the human mind. Always ask questions, always dream. Always believe in yourself, no matter what. Whatever you believe, you become.